In case you weren’t aware, AT&T recently discontinued their “unlimited” data plan and introduced a tiered model. Under the new model, they’re offering 200MB for $15 a month and 2GB for $25. People with the existing unlimited plan will be able to keep their unlimited data plan. The stated reason for this was to require heavy users to pay more for their impact to the network. According to AT&T the “heavy users” take up around 2% of their customers.
While this sounds like a solid idea in theory, AT&T is facing a pretty substantial backlash. People see the unlimited option being taken away and instantly cry foul. Since you can remain grandfathered in on the unlimited plan, the users AT&T are looking to control with this pricing will not be impacted. They can just continue to use as much data as they like for $30 a month. So the net-net is AT&T gets negative press AND they don’t fix the problem they were supposedly trying to do. From a marketing perspective, this was a really bad move.
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I admit, the switch to the iPad 3G data plan a month after release does stink a bit of “bait and switch”. Part of the draw of the 3G data plan was that you could stop and start it at any time and get unlimited data for $30. They’ve now changed their pricing. This seems unethical and leaves a bad taste in my mouth towards AT&T.
Realistically though, I will most likely switch to the $25 a month plan, since according to the usage statistics on my phone, I have used a total of 1.5GB of data in the past year and my on my iPad, 300MB this past month.
I have no problem with the changes they made, it just really should have been handled better. I expect a little bit more from the marketing department of AT&T. They’re supposed to be professionals.

Meet Sackboy, the star of the upcomming game LittleBigplanet. A game that revolves around user created content and a sense of community. How can you not love this little guy? Right now, Sony might not feel a lot of love for the adorable scamp.